Toyota Etios Cross launched in India









CHENNAI: Toyota Kirloskar Motor (TKM) on Wednesday launched the new Etios Cross crossover, expanding the family along with its existing models Etios and Liva.

The vehicle - which combines the rugged looks of an SUV with the fuel efficiency and maneuverability of a hatchback -- is extremely popular in Brazil where it was first launched. The new Etios Cross will also be exported from India.

Available in three powerful engine options, 1.5 litre & 1.2 litre petrol engine and 1.4 litre D-4D diesel engine, the new crossover from Toyota is positioned as a youthful yet rugged offering.

It is available in new sporty inferno orange and seven other colors- ultramarine blue, classic grey, symphony silver, celestial black, white, vermilion red and harmony beige.

"Along with a set of whole new exciting features, Etios Cross also ensures the highest standards of safety with dual front SRS airbags, ABS with EBD and the globally renowned promise of Toyota's QDR (quality, durability & reliability) standards," the company said in a statement.

Naomi Ishii, MD, TKM, said, "The B car segment is one of the fastest growing segments in the industry. Segment growth comes along with fast changing customer requirements. Customers today want a vehicle with unique styling that will make a statement. The Etios Cross has been introduced to cater to these needs."

N Raja, director and senior VP, sales and marketing, said: "The Etios Cross received very good response after we unveiled it at the Auto Expo in February. The number of booking orders received has been encouraging and more than what we expected. The highest demand is for the Top VD grade. We will try our best to deliver the cars as soon as we can and reduce the waiting period. The crossover segment is growing and Etios Cross marks our entry into yet another category in the diverse and fast growing B car segment. The Etios brand now offers a sedan, a hatch and a cross over."

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Source: Toyota Etios Cross launched in India